james





Ugly Gerry
Client: Represent.USA simple idea that made an invisible problem visible. (uglygerry.com)

2020 One Show  /  1 Silver
2020 One Show  /  1 Bronze
2020 One Show  /  5 Merit
2020 One Show  /  4 Shortlist
2020 D&AD  /  2 Shortlist
2020 Addy  /  Best of Show
2020 Addy  /  Client of the Year
2020 Addy  /  2 Gold
2020 Art Director’s Club  /  2 Merit

Featured on gameshow ‘Jeopardy!’
Featured in Comm Arts Typography Annual
Featured in the Art Institute of Chicago








Case:













What is ‘Gerrymandering’?

It’s what politicians use to gain power by selectively redrawing congressional voting districts. 
Both parties use it to steal votes and win elections. And... it’s gotten ugly.

So to make an invisible problem visible we created Ugly Gerry. 






















Taking real ugly gerrymandered voting districts and turning it into a font.
The districts were rotated and scaled but shapes were not altered in anyway.

New York District 8
California District 43
Oregon District 5












UGLYGERRY.COMThe website not only allowed users to use Ugly Gerry to tweet at their congress (because tweeting is the new ‘letter to congress’ now days) it used geolocation to detect which district users were in and automatically tagged the politicians in power.


Dynamic meta data
for summary cards.
Location based
represnetative detection.
Painless Twitter integration
via Tweet intent links.













$0

SPENT


849M

MEDIA IMPRESSIONS


20M

SOCIAL IMPRESSIONS


6K

TWEETS TO CONGRESS


14K

FONT DOWNLOADS



















As seen in:






























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