Client: Wingstop
With only days to act, what did we do?
We hacked our brand and replaced wings with thighs.
We hacked Wingstop’s menu.
Wingstop commercials? Hacked.
Thighified :30
Doordash? Hacked.
Coverage on nearly every major news network, late night show, and news sites.
4 billion impression in
the first week and counting
the first week and counting
Driving more search
than the superbowl
than the superbowl
Smashing a 3% shift in sales mix
Sending stock price soaring 8%