Client: State Farm
State Farm saw an opportunity to retain their business, by making this frightening transition painless for the 8 million young adults still hanging onto their parents policy.
In a crossover with the popular TV show Severance, we made this scary moment feel light and relatable, humorously equating becoming severed
from your parents policy to the show’s most iconic scene.
+1.5B
COMBINED IMPRESSIONS+14.7K
SOCIAL ENGAGEMENTS:60
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and get them started with their own auto insurance.