james





Severed From Insurance
Client: State Farm
 When kids come of age and move out of their parents’ house, they are eventually cut off from their auto insurance policy. Over 35% of these young drivers tend to choose a different insurer from their parents, leading to significant loss of potential customers for State Farm.

State Farm saw an opportunity to retain their business, by making this frightening transition painless for the 8 million young adults still hanging onto their parents policy.

In a crossover with the popular TV show Severance, we made this scary moment feel light and relatable, humorously equating becoming severed 
from your parents policy to the show’s most iconic scene.


+1.5B 

 COMBINED IMPRESSIONS

+14.7K 

 SOCIAL ENGAGEMENTS







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The spot led viewers to a web experience where agents were trained and ready to walk parents and young adults through how to sever a joint policy 
and get them started with their own auto insurance.


















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