Client: PAWS
PAWS Chicago, the largest no-kill animal shelter in the midwest, built a digital wallet that allowed cryptocurrency investors to donate their Dogecoin (along with 30 other cryptocurrencies) to save the lives of dogs in need. ads from social posts to billboards featuring real shelter dogs included a qr code that automatically connected the cryptocurrency wallets of humans to the dog wallet, getting investors to share their profits directly with the animal that made them rich.
News of the Dog Wallet spread fast through the crypto world. shifting the conversation about virtual dogs to be about saving real shelter dogs and inspiring animal shelters across the world to adopt crypto-donating as a new revenue stream for dogs in need.
+228,000
DODGECOINS DONATED IN THE FIRST WEEKCASE STUDY:
The Dog Wallet campaign used laser eyes to announce PAWS’ dogs are in to crypto too.