Client: Wingstop

2021, a national wing shortage threatened not only Winstop’s bottom line, but our entire brand.

With only days to act, what did we do?
We hacked our brand and replaced wings with thighs.

The wing boss himself announced the news.

Thigh Boss :15

Crisis OLV :30

Save A Wing OLV :30

We hacked Wingstop’s menu.

Wingstop commercials? Hacked.

Thighified :30

Doordash? Hacked.

Coverage on nearly every major news network, late night show, and news sites.

4 billion impression in
the first week and counting

Driving more search
than the superbowl

Smashing a 3%
shift in sales mix

Sending stock price
soaring 8%