WWF Green Choice
Client: WWF
Producing a product, any product, from high end smartphones to fruit generates environmental damages that harm our planet. Although more and more companies claim they are “going green,” overexploitation is still a big factor that needs to be greatly reduced.
This issue is not something we can leave for governmentsor NGOs to deal with. It’s no longer someone else’s responsibility We need to inspire the new generation to understand that we all have an impact on our planet and an effect on it’s health.
How do we do that?
We target where the always-on generation could make a green choice.