WWF Green Choice

Client: WWF

Producing a product, any product, from high end smartphones to fruit generates environmental damages that harm our planet. Although more and more companies claim they are “going green,” overexploitation is still a big factor that needs to be greatly reduced.

This issue is not something we can leave for governmentsor NGOs to deal with. It’s no longer someone else’s responsibility We need to inspire the new generation to understand that we all have an impact on our planet and an effect on it’s health.
How do we do that?

We target where the always-on generation could make a green choice.

Introducing, an infographic system that processes eco level information
to help people identify green products from non-green products.

Simply hover the mouse over any product name, brand name, or even a logo image
and your cursor will tell you if the product is green or not green by changing its color.

To see more information, simply right click.

It will show you if the product is eco-friendly in use,
if the product was produced through an eco-friendly process,
and if the product is eco-friendly disposable.

Also, when you make a green choice,
you can encourage others to do the same by sharing on various social media.

To inspire others offline,
we even go outdoor and attach the symbolic green hand on eco-friendly businesses!