In Fall 2015, UNIQLO is launching a new store in Michigan Avenue Chicago. Considering the tough competitions on Michigan Avenue, Uniqlo needs to launch a campaign for the opening that is memorable and engaging enough to stand out.
Is it possible for UNIQLO to brand the entire Michigan Avenue – where people could interact with UNIQLO anywhere on the street?
Partnering with Google and using Google Street View platform, we made an interactive shopping experience that will allow UNIQLO to virtually take over the entire Michigan Avenue.
2011 AKQA Future Lions / Finalist
2011 New York Festivals / 2 Gold
2011 D&AD New Blood Awards / Merit
2011 Student Addy / Best of Show
2011 Student Addy / 5 Gold
2011 Student Addy / 3 Silver
2011 Student Addy / 1 Finalist