In Fall 2015, UNIQLO is launching a new store in Michigan Avenue Chicago. Considering the tough competitions on Michigan Avenue, Uniqlo needs to launch a campaign for the opening that is memorable and engaging enough to stand out.
Is it possible for UNIQLO to brand the entire Michigan Avenue – where people could interact with UNIQLO anywhere on the street?
Partnering with Google and using Google Street View platform, we made an interactive shopping experience that will allow UNIQLO to virtually take over the entire Michigan Avenue.
2011 AKQA Future Lions / Finalist 2011 New York Festivals / 2 Gold 2011 D&AD New Blood Awards / Merit 2011 Student Addy / Best of Show 2011 Student Addy / 5 Gold 2011 Student Addy / 3 Silver 2011 Student Addy / 1 Finalist
The world’s first ever Google Street View shopping experience.
We ask UQNILO models to pose alon Michigan Avenue wearing the New Fall 2015 Collection. Each models will have a UNIQLO banner next to them that indicates the products they are wearing.
Then, Google Street View car takes photos of the street and make it available on Google Street View.
Making the first Google Street View Online Store wher shoppers can interact with the UNIQLO banners to browse and check out clothes.
UNIQLO Avenue gives a unique shopping experience to the 23 million shoppers that visit Chicago’s Michigan Avenue every year by turning the iconic shopping mecca into an engaging place wher we go beyond the typical storefront displays.