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UNIQLO Avenue

UNIQLO
In Fall 2015, UNIQLO is launching a new store in Michigan Avenue Chicago. Considering the tough competitions on Michigan Avenue, Uniqlo needs to launch a campaign for the opening that is memorable and engaging enough to stand out.


Is it possible for UNIQLO to brand the entire Michigan Avenue – where people could interact with UNIQLO anywhere on the street?

Partnering with Google and using Google Street View platform, we made an interactive shopping experience that will allow UNIQLO to virtually take over the entire Michigan Avenue.




2011 Future Lions Shortlist, New York Festivals Student Gold, D&AD Merit, Chicago ADDY Student Best of Show and Gold:


                             















  


The world’s first ever Google Street View shopping experience.













We ask UQNILO models to pose along
Michigan Avenue wearing the New Fall 2015 Collection.




Each models will have a UNIQLO banner next to them that indicates the products they are wearing












Then, Google Street View car takes photos of the street and make it available on Google Street View.
Making the first Google Street View Online Store.











On Google Street View,
shoppers are able to interact with the UNIQLO Banners to browse and check out clothes.











At Michigan Avenue,































UNIQLO Avenue will give a unique shopping experience to
the 23 million shoppers that visit Chicago’s Michigan Avenue every year,
by turning the iconic shopping mexxa into an engaging place where
we go beyond the typical storefront displays.













             









Mark