Ugly Gerry
Client: Represent.US
A simple idea that made an invisible problem visible.
Visit the site at uglygerry.com
2020 One Show / 1 Silver
2020 One Show / 1 Bronze
2020 One Show / 5 Merit
2020 One Show /
4 Shortlist
2020 D&AD / 2 Shortlist
2020 Addy / Best of Show
2020 Addy / Client of the Year
2020 Addy / 2 Gold
2020 Art Director’s Club / 2 Merit
Featured on gameshow ‘Jeopardy!’
Featured in Comm Arts Typography Annual
Featured in the Art Institute of Chicago
Case:
What is ‘Gerrymandering’?
It’s what politicians use to gain power by selectively redrawing congressional voting districts.
Both parties use it to steal votes and win elections. And... it’s gotten ugly.
So to make an invisible problem visible we created Ugly Gerry.
Taking real ugly gerrymandered voting districts and turning it into a font.
The districts were rotated and scaled but shapes were not altered in anyway.
New York District 8
California District 43
Oregon District 5
UGLYGERRY.COM
The website not only allowed users to use Ugly Gerry to tweet at their congress (because tweeting is the new ‘letter to congress’ now days) it
used geolocation to detect which district users were in and automatically tagged the politicians in power.
Genius UX I must say ;)
Dynamic meta data
for summary cards.
for summary cards.
Location based
representative detection.
representative detection.
Painless Twitter integration
via Tweet intent links.
via Tweet intent links.
$0
849MM
20MM
6K
14K
SPENT
MEDIA IMPRESSIONS
SOCIAL IMPRESSIONS
TWEETS TO CONGRESS
FONT DOWNLOADS
AS SEEN IN:
