Seoul, South Korea, is a vibrant and colorful city.
But, during the annual 3 week monsoon season, Seoul’s energy and color disappear under the rain clouds – It’s the time of year most people dread.
With help from Pantone we wanted to change that.
To bring back the color. We painted the streets of Seoul with hydrochromic paint – a special paint formula which changes from transparent to opaque when it gets wet.
Inspired by South Korea’s culture of emphasizing the importance of the flow of rivers, the paintings utilize Korea’s topographical features that create a flow and puddle of rain water in
every street to fill the streets
with color and life.
2015 D&AD New Blood Awards / 1 Black Pencil
2015 D&AD New Blood Awards / 1 Yellow Pencil
2015 New York Festivals / Bronze
2015 New York Festivals / Finalist